Prepare a local business SEO plan
Digital marketing & content strategist
THE BRIEF
Prepare a local business SEO plan. The objective was to turn an open-ended request into a clear, usable result with a practical handover.
APPROACH
I began by mapping the audience, constraints and essential requirements. An early working direction made review concrete, then the details were refined through a structured feedback pass.
DELIVERABLES
• An audience and channel audit with prioritized recommendations
• A four-week content plan with reusable campaign formats
• A measurement sheet with clear reporting definitions
HANDOVER
The final package includes editable working files, clear naming and concise instructions so the next person can continue confidently. This case study is part of the illustrative marketplace workspace.