Design a coffee brand identity
Brand identity & product designer
THE BRIEF
Design a coffee brand identity. The objective was to turn an open-ended request into a clear, usable result with a practical handover.
APPROACH
I began by mapping the audience, constraints and essential requirements. An early working direction made review concrete, then the details were refined through a structured feedback pass.
DELIVERABLES
• A focused visual direction and concept presentation
• A consistent identity or interface component system
• Production-ready exports and a practical usage guide
HANDOVER
The final package includes editable working files, clear naming and concise instructions so the next person can continue confidently. This case study is part of the illustrative marketplace workspace.