Create a customer insights workbook
Data & Business Intelligence consultant
BRIEF
Create a customer insights workbook for a growing Zanzibar enterprise. The team needed a clear, maintainable result rather than a one-off presentation.
APPROACH
Mapped the audience and current workflow, documented constraints and prepared an early version for feedback. A focused review checked clarity, completeness and everyday use.
DELIVERABLES
A reconciled dataset, dashboard and metric dictionary.
HANDOVER
Organised editable source files, recorded assumptions and prepared a short operating guide. The result demonstrates the process and quality of the work; no unmeasured commercial impact is claimed.